We're hiring a Sales and Marketing Guru
Posted on 10 January 2017
Yup, we are looking for a wonder woman or superman, let’s see if you are it! Garnish is a women’s boutique featuring our own line of clothing, accessories, and jewelry; all of which are designed in-house and made locally. We believe confidence begins with the clothing you slip into each day. We believe in the power of style to project your true being in this world. We believe that style is an evolution and we exist to help our customers evolve to be the women they want to be. We are Garnish and we are looking for a someone to help us shout our mantra to the world.
Why Garnish Wants You
- You are a gifted, natural, and confident salesperson who shines by helping women find the perfect pieces to highlight their figures and personalities including creating outfits and accessorizing women of all shapes, sizes, and ages
- You believe that shopping should be a very personal experience and you seek to create lasting connections with your customers
- You are fluent in the latest marketing trends and social media platforms; those you don’t know you are thirsty to absorb
- You relish responsibility, you are decisive, confident, and love to implement ideas (you feel that speed bumps are just that, things to overcome and move past)
- You are confident both accomplishing things on your own and also delegating and following up
- You enjoy running the show
Why You Want Garnish
- We welcome your ideas and energy in our creative, ever-changing work environment
- We are driven by our love of fashion, the creative process, and by our customers
- We are committed to using local resources and talent to produce beautiful, high-quality garments and jewelry for our in-house label
- We offer competitive wages and sales bonuses
- We are located in the Pearl District, Portland’s premier shopping and dining district
We are Garnish and we are pleased to meet you.
Job Description and duties:
SALES MANAGER/LEAD SALES ASSOCIATE
-maintain an exceptionally high standard of customer service through developing relationships with customers and offering personalized “high-touch” service
-promote the Garnish brand with enthusiasm, honesty, and knowledge
-use a strong knowledge of the product, it’s fit, function, benefits, and coordinating items to drive sales. Help coach other team members to do the same.
-build on existing knowledge by actively looking to improve sales techniques personally and for the rest of the team
-consistently meet and exceed sales goals and help coach other team members to be sure the business is generating an optimal top line
-confidently and consistently call on customers to arrange stylist appointments and inform them of new product
-implement and build on existing clientele programs
-look for and implement both new and tried and true ways to drive both short term and long term sales growth
-communicate and track weekly which products are selling well, which are sluggish, what we should add, what we should drop going forward, etc.
-analyze customer profiles and ensures that we are meeting the needs of each customer demographic. Suggest ways to improve.
-work with the owner to set sales goals for month delineated by sales channels and update forecasting sheet
-maintain and update/upgrade system for tracking sales goals
-communicate sales goals to team and update the team weekly on progress
-run monthly reports in accounting software to analyse margins, inventory turns, etc.
-create discounts/sales/coupon calendar (in conjunction with marketing calendar)
-develop/maintain overall marketing calendar including newsletters, social media, blogging, press, etc. to coincide with production calendar, sales/markdown calendar, event calendar, etc.
-develop and implement marketing campaigns across all platforms: in-store merchandising, website, social media, newsletters, blogs, etc
-if experienced, create all graphic design for marketing campaigns: homepage banners, postcards, POP signs, etc
Social Media and blog
-create content for social media (Instagram, Facebook, Pintrest) and blog
-create an implementation calendar
-implement (or delegate implementation) following company standards
-continually self-educate to improve social media effectiveness
-plan newsletter calendar
-plan and create articles (or assign other employees to write some)
-create newsletter - to be sent every 3 weeks
-create birthday newsletters - once a month
-manage contacts (add new and follow up with unsubscribes)
-track open rates and link trails and report to owner after each mailing
-monitor other newsletters to see who is doing it well and how we can improve
-send follow up emails based on click through analysis
Photo editing (will train for this if need be and this may or may not be part of the job requirements)
-clean up photos from photoshoots in photoshop
-prep photos for Social media, web, homepage
-add new products
-organize collections into an order that best displays the line
-maintain inventory to be sure it matches accounting software
-track orders and be sure they are processed correctly and process as needed
-update homepage images as needed
-add appropriate SEO/meta tags
-work with web designers to maintain and update site
-look at other websites to see who has a successful site and why
-look into Google adwords and create/implement plan
-create marketing materials to give customers in the shop for later use on the website (“treat yourself” postcard, etc.)
-set up/track google analytics for web and report to owner weekly
-design, source, and install compelling window displays every 1.5 months including holiday displays (this may or may not be part of the job description)
-creating vignettes of product within the store and change weekly
-re-dress mannequins or assign others to do so
-source display props/furniture/fixtures as necessary
Press -(this may or may not be part of the job description)
-become educated on how to get press
-create boilerplate info on Garnish
-brainstorm for article ideas and publications
-create/update press spreadsheet of contacts, pitches, etc.
-create calendar for pitching to magazines, blogs, newspapers
-pick 1 publication a month to pitch to
-create pitch and follow up
-monitor for replies and promptly give back needed info
-follow publications pitched to in order to notice if they wrote about us and follow up with a thank you email
-research and pitch inclusion in travel guides
-receive new inventory and prepare for the selling floor: press/steam, take inventory, tag
-weekly restock (to catch anything that has been missed on daily re-stock)
-input inventory into system- both Garnish inventory and vendor inventory
-add new items into accounting software
-adjust quantity/value in accounting software
-take physical inventory quarterly
-update accounting software to match physical inventory
-research and establish relationship with liquidator for outdated inventory
-create calendar for liquidating items (may not be the same for each style)
-each quarter (or as determined by calendar) negotiate sale of outdated items to liquidator, process sale in accounting software, and ship items
-stay current on upcoming collective sales to participate in (PDX collective) and sign us up when appropriate
-delete/archive old emails
-respond to emails in a timely manner
-ensure that all scheduling needs have been met: vacation days have been covered, calendar has been updated, parties are staffed, etc.
COMPUTER MAINTENANCE MANAGEMENT
-develop and maintain “cleaning” schedule, including running scans and cleaning up desktops
-maintain virus protection on all computers
-work with IT to fix any bugs with computers
-maintain a backup system for computers
TOUCH UP CLEANING
-ensure daily cleanliness of shop. Dust, clean jewelry, spot clean bathrooms, vacuum floors, clean windows and mirrors - all as needed (check daily at the start of each shift). We have a cleaning service that comes monthly so this is just maintenance.
Additional duties to be determined based on experience and business needs
Qualifications and Requirements:
5+ years of women’s retail sales experience, preferably high-end
3+ years marketing experience
This is a part time position, approximately 15 - 25 hrs scheduled per week with additional fill in hours as needed.
Must have the availability to work a flexible schedule including weekends, occasional nights (1 - 4 per month for parties), long and short shifts. Must work all Saturdays (a couple off a year is acceptable) and 1 -2 two other days/week (days are TBD). Holiday availability is required.
Extraordinary customer service skills are a must!
Ability to thrive in a fast-paced environment and maintain productivity during slower times
Computer skills include knowledge and proficiency of: the Internet, social media, newsletter programs (we use mailchimp), Microsoft Office, Google docs, Quickbooks (will train), and knowledge of Illustrator and photoshop is preferable.
Effective English language skills required - both written and verbal
Physical requirements include the ability perform the duties of a retail job including climb a ladder, stand for extended periods of time, and lift 25-50 pounds occasionally
Please present a resume, cover letter, and references IN PERSON at our Pearl boutique (404 NW 12th Ave. PDX, 97209) during business hours Monday, Wednesday, or Friday. We ask that you call ahead to make an appointment: 503.954.2292. Please understand that if we are working with customers we may ask you to wait a minute to have a brief chat with you. We look forward to meeting you!
Benefits include a monthly clothing stipend of $1/hour worked.
Employee purchase discounts
Friends and family purchase discounts
Birthday off as a paid day off
Quarterly sales bonuses if we’ve met our goals